personal mega-income and its disposition
Minks, Private-Jet Time Get Gift-Wrapped as New Yorkers Splurge By Heather Burke
Dec. 20 (Bloomberg) — One New York wife is getting a $50,000-plus
diamond ring thanks to hubby’s Wall Street bonus. An executive is
giving $1 million in private jet time, or 150 hours, so his family
won’t have to fly commercial. And plenty of $7,000 mink coats and
$20,000 necklaces are being boxed up, too.
“I haven’t seen such excess displays of wealth and extravagance
during the holidays since the 1980s,” said Samantha von Sperling, a
New York-based image consultant and personal shopper. “This is the
most prosperous, most lavish, most extravagant season I’ve ever seen.”
Expensive gifts are flying off the shelves as securities firms
prepare to award bonuses to workers in New York City that State
Comptroller Alan Hevesi said will total a record $23.9 billion.
That’s up 17 percent from last year’s $20.5 billion, he said in a
forecast released yesterday.
The resulting New York splurge is part of a national trend that may
push up November and December sales as much as 6 percent at U.S.
luxury stores open at least a year, according to the International
Council of Shopping Centers. That’s twice the gain from last year’s
holiday shopping season that the New York-based trade group expects
for all retailers.
For bankers, brokers, traders and other clients too busy making money
to spend it themselves, von Sperling is happy to help — for a fee
starting at $250 an hour. While most clients spend $5,000 to $20,000
on gifts, some shell out as much as $250,000, she said.
Rare Yellow Stones
Furs and jewelry are popular gifts for Wall Street wives and
girlfriends, and customers typically want something exclusive, von
Sperling said. The $50,000-plus ring soon to adorn that Wall Street
wife’s hand features two canary diamonds, yellow stones that are
among the rarest available, she said.
For a cosmetic dentist’s girlfriend and his three daughters, von
Sperling selected $5,000 of jewelry by Coco Raynes, a designer who
puts out one collection a year and doesn’t advertise, she said.
Tiffany & Co., the world’s second-largest luxury jeweler, last month
boosted its annual profit forecast, crediting holiday demand for
merchandise such as $20,000 rings and necklaces in the store’s
signature blue boxes.
Luxury consumers also are spending more on travel, dining and beauty
services this year, because they often have all the material things
they need, said Pam Danziger, founder of Unity Marketing Inc., a
Stevens, Pennsylvania-based firm that tracks spending among the
wealthy. Popular presents include gift certificates for fancy
restaurants and spa days, she said.
Amalfi Coast
One New York real estate magnate wants a charter for June or July off
Italy’s Amalfi Coast for as many as a dozen of his family and
friends, said Jeffrey Beneville, head of business development at
Camper & Nicholsons International, a Monaco-based yachting company.
Cost: about $175,000 a week — just for the vessel and crew.
“The extremely high-end luxury product is in incredibly high
demand,” he said in New York.
Marquis Jet Partners Inc. has sold more than 100 jet gift cards in
the past month. That’s 50 percent more than last year, said Randy
Brandoff, vice president. Marquis sells 25-hour chunks of flying time
on NetJets Inc., the Woodbridge, New Jersey-based operator of private
planes owned by Warren Buffett’s Berkshire Hathaway Inc.
One Wall Street executive bought six $185,000 jet gift cards for his
wife and five children, Brandoff said.
New York is the biggest market for Signature Days LLC, which books
reservations for everything from wine tastings to scuba- diving
lessons, said Chris Widdess, vice president. The Chicago- based
company expects this year’s revenue to surge 10-fold to as much as $4
million, Widdess said. New Yorkers account for 8 percent to 10
percent of sales, he said.
Anti-Wrinkle Treatments
Von Sperling said she gets three calls a day for makeovers, spurred
by the popularity of reality-television shows. Hair, makeup and a new
wardrobe may cost $10,000 to $20,000 in New York, she says.
Andrew Kornstein, a plastic surgeon with a Fifth Avenue practice,
said he gets about 20 requests a year for plastic surgery or Botox
anti-wrinkle treatments as gifts. One woman told her husband to stop
giving her clothing and jewels. She’s getting a $20,000 face lift,
Kornstein said.
“If plastic surgery procedures are the meat, the Botox and other
injectable treatments are like the marinade or the sauce,” Kornstein
said.
Some fabled New York retailers are prospering.
Hammacher Schlemmer, the 158-year-old purveyor of gifts such as
$13,000 hand-carved rocking horses, this year is offering Zoltar
fortune-telling machines similar to the one in the Tom Hanks movie
“Big.” So far it has sold nine of the $10,000, 6.5- foot (2-meter)
robotic seers, said manager Linda Drummond. Zoltar is the gift of
choice for several hedge funds, she said.
New Yorkers who stop by the company’s East 57th Street store often
have a sales associate help them jot down a gift list, spending
thousands of dollars “without batting an eyelash,” Drummond said.
“If you have everything you need, you can afford to buy anything you
want,” she said.