dumbass press release of the day

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From: “Maureen Lynch” mlynch@5wpr.com Date: January 17, 2007 3:54:49 PM EST To: dhenwood@panix.com Subject: Shirtless McConaughey and Beckham have Men Flocking to
Toroplasty

Hi Doug,

Segment Idea: Toroplasty – New Trend in Plastic Surgery for Men

Women aren’t the only ones who feel pressure to look as good as
celebrities. Celebrities likeMatthew McConaughey and David Beckham are always taking their shirts off, showing off
perfect pecks and amazing six packs, packing on the heat for regular
guys to look their best. 44% more men are having cosmetic procedures
these days, and are flocking to have the latest procedure,
Toroplasty, done in order to give their pecks, abs and back a boost
like McConaughey and Beckhams’!Toroplasty, combines separate
procedures that sculpt the chest, take inches off of the midsection
and obliterate those hard-to-eliminate love handles is quickly
becoming the latest cosmetic fix for men. In other words, the
procedure combines male breast reduction along with liposuction of
the flanks.

Renowned plastic surgeon, Dr. David Watts M.D., F.A.C.S (See Bio
Below) is available to comment on this topic and to discuss some of
his personal experiences as well as opinions concerning this trend.
With more than 10 years in plastic surgery and having done more than
14,000 procedures, Dr. Watts can share his expert opinion on the
matter as well as provide patients to discuss their experiences and
why they would be interested in undergoing this new type of
procedure. One patient of Dr. Watts’ in particular, is available to
speak about undergoing this procedure. He is a 15 year old boy who
suffered from Gynecomastia (Women-like breasts). He had a Double D
size and underwent Toroplasty by Dr. Watts to eliminate the constant
teasing at school and feel more confident about his self.

To receive more information on Dr. Watts or to schedule a time to
speak with him, feel free to contact Maureen Lynch at 212.584.4349 or
mlynch@5wpr.com

Dr. Watts is a friendly, technically proficient physician who always
considers the health, safety, and desires of his patients first. He
has completed over 14,000 surgical procedures that combine art,
science, and the latest technology to improve the appearance and self- esteem of those he serves. Dr. Watts believes that the life goals and
styles of people are influenced by how they look and feel.

More About Dr. Watts

Education and Training

Graduated from Thomas Jefferson Medical College Completed a full General Surgery residency at University of Rochester
School of Medicine & Dentistry Obtained Board Certification in General Surgery Completed his Plastic Surgery training at Johns Hopkins University,
the number one ranked hospital in the world by US News and World Report. Certifications and Licenses

Board Certified, American Board of Plastic & Reconstructive Surgeons Diplomat, National Board of Medical Examiners Medical License, State of New Jersey Medical License, State of Pennsylvania Medical License, State of Maryland Medical License, State of Delaware Certified in Advanced Cardiac Support Certified in Advanced Laser Surgery Certified in Basic Maxillofacial Surgery Certified in Peripheral Nerve Regeneration Teaching Experience

Clinical Assistant Professor: Plastic and Reconstructive Surgery:
Johns Hopkins Hospital, MD Instructor in Laser Surgery, Rochester General Hospital, NY Instructor in General Clerkship, University of Rochester School of
Medicine and Denistry, NY

Maureen Lynch

Account Executive

5W Public Relations

45 West 45th Street

5th Floor

New York NY 10036

Direct Dial- 212-584-4349

Main line - 212-999-5585

Fax - 646-328-1711

mlynch@5wpr.com

* PLEASE NOTE- NEW DIRECT DIAL NUMBER* 212-584-4349

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