Re: Jobs: dump DRM
On Feb 7, 2007, at 11:10 AM, Dwayne Monroe wrote:
What the letter really does, in typical Jobsian fashion, is frame the debate. It does this in two respects. First, it sets up a choice between two alternatives: stay the course, or get rid of DRM entirely. Second, it points the finger at the major record companies as the ones making the choice.
This is both a clever PR move and a proactive defense against European antitrust scrutiny.
Jobs is the Einstein of marketing, isn’t he?
But do you suppose this new stance has anything to do with the DRM
monstrosities inside Vista? Both a technical nightmare and a threat
to multiplatform media formats?
I thought it was very interesting that Jobs says that about 3% of the
material on the world’s iPods is from the iTunes store; in my case,
it’s about 8%. I don’t recall him mentioning this, but he must know
that a lot of the other 97% doesn’t come from people encoding their
own CDs.
Doug