watch those tweens & teens!
[Merrill Lynch chief economist David Rosenberg puts out a top 10 list =
every Friday afternoon. Here’s #8 from this week’s edition.]
8) Watch out for those tweens and teens: this is the one demographic =
the USA has that no other G7 country enjoys, which is a 70 million+ =
pipeline of teens and tweens for businesses to focus on: far too much emphasis, in our =
view, is placed on the aging population and not enough on this bloated and =
burgeoning younger demographic (we wrote two reports on this in the past year =
and what we think it meant for mall REITs, specialty retailers, publishing, fast =
food etc). We noted last week how high-end retailing is now being dominated by =
teens and now we saw this week in the WSJ that financial advisors are increasingly =
seeking out this population cohort as well (see page D3 =96 “Affluent Teenagers =
Catch Interest of Money Advisors”). =
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