Re: books
On Jun 19, 2007, at 6:31 PM, MICHAEL YATES wrote:
Consider the fate of Jack Valenti=92s recent memoir. Valenti was a =
political mover and shaker, with deep ties in Hollywood. He had =
planned most of the PR for his book, with appearances by him and =
his friends on major TV shows. Then he died, and none of this =
happened. His book, as of last week, had sold about 1,000 copies, =
much to the chagrin of his publisher (what does this say about the =
book=92s quality?. You=92d think his pals would have bought at least =
that many copies.) What more needs to be said about the power of =
the media and the money that makes it tick.
It doesn’t always work, though. Lots of heavily promoted books flop.
Doug