Re: sketching an “anti-economist”

On Aug 21, 2007, at 3:20 PM, Jeffrey Fisher wrote:

Interesting. It makes me wonder why, if the major American
newsweeklies are spending so much money on product, they suck so bad.

It’s not for lack of workers. Even after downsizing, there are plenty
of people working on those things. And some of them aren’t stupid.
It’s just a mediocrity factory.

Could you guesstimate an annual budget for the kind of pub that
would be worth doing? I have a couple of ballpark figures in my head, but I
was never privy to the budgets of the ezines I worked for in the past (except
that one was very small and the other was pretty big).

Off the top of my head, I’d say a mil a year, or maybe $750,000. Full- time staff of 4 or 5, well-paid with benefits, plus freelance
writers. These days you’d have to do audio & video too.

Doug

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