Salon 2.0
Yikes, Salon trades on the bulletin board!
No one can figure this shit out. Here’s Salon’s attempt at going 2.0
in order to keep its nose above water:
http://yahoo.brand.edgar-online.com/fetchFilingFrameset.aspx?dcn=0001266454-07-000305&Type=HTML
Develop Web 2.0 site and additional interactive functionality to
increase reader participationAs previously mentioned, Salon has plans to build out a user
generated site, to be called OpenSalon. This site will be an
extension to Salon’s highly popular “Letters to the Editor”
function, which allows readers to react to a story and begin a
conversation with both the writer and the audience who is reading
the story. This site will be rolled out during the course of FY08.Salon also plans to engage readers with Web 2.0 tools that enhance
their experience on the main Salon Website. As an example, one
social media application under development is the Sphere “widget,”
a configurable pop-up feature activated by links embedded in
articles on Salon.com. These widgets will contain links to related
stories on Salon and on other sites. Sphere widgets contain ad
inventory that Salon’s sales team will bundle with other
advertising opportunities. This feature is not expected to generate
significant revenue, but is likely to drive additional page views
to archived content, increase the average time spent on our Website
and streamline the editorial process by obviating the need to hand- select related stories.