Re: India in the Age of Neoliberalism
ravi wrote:
At around 7/12/05 12:32 pm, Yoshie Furuhashi wrote: >
India Accelerating | The Car Boom In Today’s India, Status Comes With Four Wheels
By AMY WALDMAN VISHAKHAPATNAM, India - On the dark highway, the car showroom glowed in the night like an American drive-in. Inside, it looked more like a game-show set: bright lights, white floors, huge windows, high ceilings and ad posters of beaming consumers far paler than most Indians.
I noticed this strange thing too… especially in upscale shops posters (ads) almost always depicted white people. “Fair skin” is highly coveted in India, but not that but rather logistics may be the reason for the white people: these products are mostly Western and the ads were probably imported directly from Western ad material.
You think? White-ish people with roundish eyes are also popular in Japanese advertising, no?
Doug